Nike: “To bring inspiration and innovation to every athlete in the world.” Get an exclusive look at our fleet of All-New vehicles: the 3 Series, X5, 8 series, Z4 and the First-Ever BMW X7, along with other exceptional models. They aim to produce only the most efficient and elegant vehicles and their brand promise states this with confidence. This bold statement is the driving force behind BMW’s brand. With a brand promise like this, Coca-Cola positions themselves as a lifestyle brand that is about much more than just manufacturing popular drinks. It does not mention the product or service, but instead aims to convey a mindset held by all of those that are a part of the company. Coca-Cola: “To inspire moments of optimism and uplift.”Ĭoca-Cola’s brand promise takes a bit of a different route. While “refreshing” may mean different things to different people, it’s overall concept for a light beer is generally agreed upon–and an amount of exaggeration is implied (and accepted) with the claim of “world’s most.” 3.
This straight-forward brand promise is both simple and informative, easily capturing the spirit of the company in one sentence. Coors Light: “The World’s Most Refreshing Beer” – you still owe me a new mailbox #ad /JWM5tRaWjcĢ. Geico has done a great job at maintaining their image and keeping their promise. Though a time-based promise can be tricky to keep, it’s easy to measure. This brand promise has become the basis of Geico’s entire marketing strategy, leading them to the top of the auto-insurance industry. Geico: “15 minutes or less can save you 15% or more on car insurance.” But it just goes to show that a successful brand is a lot more than a logo, icon or memorable slogan. Some of these brands you’d expect to make the list and others may come as a surprise. We’ve collected 12 of the greatest brand promise examples we’ve ever seen. To us, the brand promises examples below represent a wholehearted investment in serving the needs of customers-and in going further to earn their confidence, loyalty and trust. And we all know what happens when customer-facing businesses lose sight of what’s important. They know success depends on listening to and understanding the customer, empowering employees to achieve excellence, making sure brand standards are met on the front line and innovating in response to market trends. Not if you’re committed to following through on your brand promise, and you move heaven and earth to do it. If consumers know a brand promise is empty, they’ll just scoff at the disconnect between the message and the actual customer experience.
It can only raise awareness or reinforce existing perceptions. Nowhere else. No matter how clever your brand messaging is, it can’t alter the brand.
A brand exists in the minds of consumers.
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